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Drupal Commerce Features Overview
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Customer experience
Drupal is regularly selected to build ambitious digital experiences. Drupal Commerce takes full advantage of this to help you craft your ideal customer experience.
Implement your design
Build from scratch, incorporate a framework like Bootstrap, or customize a pre-made theme.
Layout builder
Create media rich landing pages and complex product layouts through an intuitive user interface with Drupal’s Layout Builder.
Mobile optimization
Define breakpoints in code and leverage core Drupal features to adapt your content, present mobile navigation, and maintain form accessibility.
Change management
Stage and deploy theme changes alongside the code based configuration files that theme updates target.
Theme customization
Apply your own styles or customize what’s already there. Drupal smartly aggregates and links CSS and JS from relevant pages.
Headless commerce
Whether you launch with a Drupal theme or start from scratch on a JavaScript framework, the platform equips you to develop headless commerce applications.
Progressive decoupling
Replace targeted elements of a page with JavaScript to fine-tune the customer experience or improve performance, serving the rest of the page from cache.
Robust JSON:API support
The Commerce API extends Drupal core’s JSON:API implementation to give you full control over your store’s REST API.
Fully managed solutions
Get Drupal Commerce fully managed by Centarro as your headless commerce backend. We maintain the API so you can stay focused on the storefront.
Audience engagement
Drupal includes all of the tools you expect of a modern CMS to expand and engage your audience.
Landing pages
Build any number of targeted landing pages advertising your company, products, and services to optimize inbound traffic.
SEO
When you write great content, make sure it shines! Fine tune your meta tags, social media cards, and URLs for maximum SEO.
Performance tuning
Don’t lose sales to a slow site! Advanced caching, database optimization, and purpose built hosting shrink your time to first contentful paint and enhance every interaction.
Personalized promotions
Use what you know about visitors, including their acquisition and engagement history, to present the right promotion at the right time.
Product recommendations
Show the most relevant products based on the landing page, inbound source, or upsell associations to maximize every sale.
Faceted search
Build rich search interfaces with unlimited facets, filters, sorts, and keyword optimization to guide customers to the exact products they are trying to find.
Pricing and promotions
Drupal Commerce layers multiple systems of price resolution, calculation, and refreshing to give you unparalleled control over your pricing.
Price selection
Out of the box features let you start selecting the right price based on the product and customer.
Per variation pricing
Every product includes one or more variations, each with their own list price, sell price, and optional static price per currency.
Quantity based pricing
Facilitate special pricing based on the quantity purchased through price lists, quantity based promotions, or per product price tables.
Role based pricing
Apply discounts by role or combine roles with price lists to offer custom discounts for any subset of your product catalog to specific customers.
Custom extensions
Extend the pricing system with custom code to define new pricing conditions, alter price list applicability, extend offer types, and further process orders.
Promotion engine
Drupal Commerce includes a robust promotion engine that gives merchants fine-grained control over promotion definition, availability, and compatibility.
Fixed or percentage discounts
Discount individual products or entire orders based on properties of the products, the customer account, the current date, and more.
Discounted shipping
Extend discounts to specific shipping methods, optionally combining shipping discounts with other product discounts.
Buy X, Get Y
Implement classic BOGOs or any variation of “buy this, get that” for free or at a reduced price, with automatic add to cart to simplify upsells.
Coupon management
Create static coupons, bulk generate coupons, or restrict the number of times a coupon can be redeemed to facilitate both online and offline promotions.
Limited availability
Limit the use of promotions across the site as a whole, per customer, or to a specific date range or store. Know how much your campaign will cost in advance.
Optional stacking
Promotions apply in a sort order you specify, each one determining whether or not it can stack with other promotions or others can stack with it.
International sales
Developed in a global open source community, Drupal Commerce powers international and cross-border commerce like no other platform.
Localization
Drupal itself has long prioritized localization, and Drupal Commerce extends that trend to every part of the eCommerce transaction.
Multi-domain
Whether you use separate domains per market or brand, Drupal Commerce can map any number of domains to any store configuration.
Multilingual
Each domain features a default language and supports any number of additional languages, with translation support for both content and interface text.
Address formats
Using industry standard data sets Drupal Commerce supports address entry, validation, and presentation in local formats and character sets for every country in the world.
Multicurrency
Incorporating the CLDR data set Drupal Commerce supports every currency in the world, including localized formatting, with integrations to currency conversion APIs.
Global solutions
It’s not just enough to look good in every country. You have to be able to operate in any country to close the sale.
Global payments
Choose one of dozens of payment integrations to offer local payment methods in local presentment and settlement currencies worldwide.
Fulfilment providers
Quote shipping rates with one of numerous carrier rating API integrations, and work with fulfillment providers like ShipStation to manage global fulfillment.
Tax calculation
Native support for VAT combined with integrations for sales tax, duties, and other fees ensure you collect and remit the right tax in any relevant jurisdiction.
Hosting and support
Choose a Drupal optimized hosting platform with data centers worldwide to meet even the most stringent data sovereignty, privacy, and performance requirements.
Omni-channel commerce
Drupal Commerce facilitates both online and offline sales in a single platform, meeting the needs of B2C and B2B sellers through unique segmentation and access rules.
Digital and physical
Use the platform to segment your customer base and present each one a tailor made user experience.
Store definition
Support multi-store use cases out of the box based on retail locations, sales markets, brands, or domains. Resolving a store filters products and informs pricing and payment.
POS integration
Use off the shelf POS features, design a custom POS interface, or integrate a POS to correlate products and sales to retail locations and sales stations.
Social engagement
Go where your customers are with feeds to surface your products as ads on search and social media applications, using custom cart links to send shoppers straight to checkout.
B2B
Drupal Commerce offers a full suite of B2B features that can be used to build a standalone B2B portal or incorporated side-by-side in a B2C site.
Customer groups
Segment customers by user role and organize them into groups that share addresses, payment methods, and order histories amongst multiple people at a customer account.
Price lists
Define discount levels for customer accounts or create price lists available to any user of the account to access special pricing.
Bulk pricing
Use price lists for quantity based discounts to reward repeat purchasers, or design a custom form interface specifically for bulk purchasing.
Purchase orders
Allow customers to pay by PO when individual users or customer accounts are granted the ability to pay on terms.
Punch out catalogs
Feed some or all of your products with customer specific pricing into the customer’s purchasing system, using cart links to facilitate buying from third party listings.
Quote preparation
Let customers build carts or wish lists that are turned into quotes, allowing any customer representative to send an order to a purchasing manager to complete.
B2B payment
Integrate one of numerous payment APIs that facilitate credit card payment or bank transfers. Track usage of your platform and send a consolidated invoice each month.
Robust product model
Selling highly technical products with many relevant data points for selecting the right product? Drupal supports unlimited fields in all user interfaces and catalog exports.
Enterprise search
Utilize any number of facets, filters, or sorts paired with advanced keyword search and custom results ordering through Elastic Enterprise Search.
Feature rich platform
Commerce Core provides the framework for everything else. Add configuration and custom code on top, then build and deploy as you go.
Products
Experience the benefits of a full-featured CMS applied to defining and enriching your product display pages in high resolution detail.
Product types
Define as many product types as you need based on their unique properties or connection to features like licenses, subscriptions, and more.
Unlimited attributes
Differentiate variations on any product with as many attributes as you need, presented in traditional form elements or custom renderings on the Add to Cart form for selection.
Catalog navigation
Use Drupal’s taxonomy system to apply term based navigation and filtering to your catalog.
Orders
Completely own the data model for orders, order items, profiles, and payments. No bolt-on solutions required to achieve a specific order management goal.
Order types
Enrich your order types with custom fields that can be managed by administrators, filled in during checkout, and included in receipts and invoices.
Cart preparation
Administrators can prepare carts on behalf of customers, including full “masquerade” capability as the customer, before emailing a checkout link to the customer to complete.
Activity stream
See all customer and administrator related activity on an order’s activity stream. Communicate through order comments, enriching the audit trail for changes.
Customers
The customer self-service portal allows them to manage their data and track fulfillment on their own, reducing customer service calls.
Order history
Customize the order history pages, including PDF receipt printing and reordering.
Address book
Customers can input and manage any number of addresses in an address book that is integrated to both checkout and the order management interface.
Payment methods
Securely stored payment method tokens for credit card and other payment instruments can be updated and reused in checkout.
Digital goods
Drupal Commerce absolutely shines when your content is your product.
Premium content
Restrict access to premium content via Drupal’s private file system and access control systems, granting customers a la carte or subscription based access.
File downloads
Distribute private file downloads through license enabled products, serving files from Drupal’s own file system or Amazon S3.
Subscription billing
The recurring module suite supports prepaid, post-paid, and metered usage subscriptions on a schedule you can configure per product variation.
Shipping
Define shipping rates or integrate carrier APIs to collect the right amount in checkout.
Flat rate shipping
For limited use cases, define free or fixed shipping rates to be activated via promotion or selected by customers during checkout.
Carrier integration
Integrate UPS, USPS, FedEx, and others through purpose built carrier integration modules or third party solutions like ShipStation.
Fulfillment workflows
Define custom workflows for orders and shipments, ensuring the order management interface matches your real world fulfillment process.
Integrations
Centarro maintains certified integrations into key services, and our open source community maintains many more in our public module directory.
Technology partners
Select technology partners review and certify our integrations with them and invest in the success of Drupal Commerce with us.
Payment
Centarro maintains key integrations with PayPal + Braintree, Authorize.Net, and Stripe in addition to the 100+ modules in our directory.
Search
Build a native search solution in Drupal itself or integrate Elastic Enterprise Search through Centarro’s connector to unlock your search potential.
Security
Enhance your store with fraud prevention tools like Signifyd or those offered by payment gateways themselves to stop fraud in its tracks.
Shipping
Embrace software like ShipStation to reduce shipping costs for your customers and streamline your fulfilment process.
Taxes
Simplify sales tax compliance with AvaTax and other products offered by Avalara.
Extensions
Need more? The Drupal ecosystem contains thousands of modules that enhance the functionality of your store.
Certified projects
Centarro maintains a list of certified projects that are guaranteed to work together and receive support alongside Commerce Core itself.
Community contributions
Thousands of developers contribute to a wide variety of modules that enhance your store across virtually every feature category.
Custom modules
Can’t find what you need in the module directory? Drupal’s open APIs, documentation, and training courses will get you started writing custom modules in no time.
Drupal ecosystem
Tap into the broader Drupal ecosystem to turbocharge your store.
Reliability & security
Following best practices, top Drupal Commerce merchants sell $100m+ / year with thousands of peak concurrent orders.
Enterprise track record
Drupal features dozens of enterprise case studies, helping the world’s leading brands, governments, universities, and other institutions deliver ambitious digital experiences.
Innovative Platforms-as-a-Service
Choose from a selection of world class Drupal PaaS providers to host your store in an optimal environment.
Industry leading security
Drupal’s security team sets the standard for open source security and responsible disclosure. Centarro’s support plans ensure you remain up to date on supported software.
Disaster recovery
Drupal hosting providers include backup and recovery by default, or you can install the Backup & Migrate module to manage your own.
Development & support
Need help getting more out of your store? Centarro is here to help.
Documentation & training
Through community documentation, tailored training seminars, and development coaching, Centarro aims to see every team succeed with Drupal Commerce best practices.
Forums & live chat
Find free community support moderated by Centarro and other project maintainers in the Drupal Answers forum and the #commerce channel in Drupal Slack.
Supporting agencies
Work directly with Centarro, creators and maintainers of Drupal Commerce, or find an agency close to home through Drupal’s extensive service marketplace.
Global community
Join a global community of open source eCommerce enthusiasts. Gather with us at DrupalCons and Drupal Camps around the world to share, learn, and grow.