Centarro Insights collects data from two sources: web analytics collected via JavaScript and eCommerce event data collected server-side. It tracks events like pageviews, add to carts, checkouts, and more to power a dashboard
The analytics engine never collects PII, helping you achieve compliance with privacy regulations, but the Drupal Commerce module correlates data from the analytics engine with PII in the Drupal database for the sake of building richer embedded reports and CSV exports.